All websites are one of a kind in their own particular manner.
We’ve seen trends in ecommerce website design like animation, 360-degree item views, advanced filtering, and dynamic item search.
While the facts confirm that the quality of your item is essential, your clients will not show up at it without an easy-to-navigate, intuitive website design. It requires 0.05 seconds — not exactly a blink of an eye! — for visitors to form an opinion about a website and decide if they will remain or leave. So you would be wise to ensure those issues of a second are bolting.
Here is a rundown of 13 must-have highlights that attract online customers.
- A User-Friendly Menu
A User-friendly menu is perhaps the most pivotal provisions of ecommerce website design. Clients typically anticipate that a horizontal menu should show up across the top of the site, and vertical — down the left side. Be that as it may, even here you have alternatives. Our clients for the most part pick between Mega, Dynamic, or Drop-down menus on their Magento websites.
A mega menu is an expandable menu that improves on site route with a two-dimensional dropdown design. It combines text, connections, and realistic components.
A Dynamic menu assembles menu trees that grow when chosen by drawing the important information from the data set. This makes it simple for the client to see just those menu things that interest them.
A drop-down menu permits clients to pursue a faster route to the item classification or subcategory they are looking, while likewise giving the likelihood to advance certain items or offers.
- Advanced Search Function and Filtering
Item search and filtering are top ecommerce website design highlights as they empower clients to discover the items they are searching for rapidly and easily. Filters permit customers to limit item records and spotlight on the items they’re really keen on, skipping the pages and items they needn’t bother with.
Simply take a look at Turcom, a Turkish consumer electronics brand website. A moment search function added to their website fundamentally improved the usability. Clients should simply type the primary character and the website will anticipate what they are looking for and show results as they type.
- Customized Call-to-Action
A call-to-action (CTA) is an approach to urge clients to make a action on your website. Whenever set deliberately, CTA catches move your clients through the business channel and Increase conversion rates on your website.
Executing a call-to-action button is a certain something, however creating a customized call-to-action that clients truly identify with and follow up on is something else altogether. On the site of Marimekko, a Finnish plan brand, clients are urged to investigate their new assortment by means of the CTA button “Shop Now.”
- High-Resolution Photos & Video
Ecommerce websites should show high-quality, eye-catching photographs optimized for page load. Simply think, when you are shopping, would you buy an item that looks poor? You might be selling the top quality items in your Ecommerce store, but if the photographs of your items look terrible, individuals are probably not going to get them.
Ensure that your photographs can be seen from various angles, particularly in case you’re selling jewelry, watches, or customized items.
Focus on high-resolution pictures on your homepage as well. Insider tip: consolidating a photograph with a CTA makes a fantastic showing of giving data about your items and persuading your clients to take a gander at something explicit.
- Product Catalog
Making a data rich item catalog is one of the vital provisions of ecommerce websites and a significant driver to customer conversion. An item catalog is an itemized report showing a store’s stock. It ordinarily incorporates item pictures and descriptions, delivery choices, value, request fulfillment charges, the available quantity of SKUs, etc.
What your list is organized fundamentally means for purchasing conduct. Items are by and large organized into gatherings of classes relying upon a business specialty. For apparel & fashion, you may consider such to be classes as Clothes, Shoes, Bags; for consumer electronics — Laptops, Wearables, Mobile Devices.
For example, Glassmania organized their item catalog as indicated by various kinds of glasses. Clients have the subcategory alternatives shown alongside every item classification choice. So in case you’re searching for explicit rosé wine glasses, no need to hassle — you see it right in the catalog.
Exhibiting such organized and different classifications assists clients with getting what your site offers and makes it simpler to peruse the items they are keen on.
- Product Page
In this ecommerce website highlight list, an informative and engaging with item page is probably the most clear functionality. Not just it assists you with convey on the value of your items, yet additionally the clients can comprehend in the event that they truly need to buy the things.
Here are a few hints for an item page plan:
- Include sections for featured products, best-sellers, exclusive items, related items, or top savers. These will urge clients to keep exploring your website.
- Upsell by showing item packages that are regularly purchased together.
- Execute CRO (conversion rate optimization) methods on an item page: add customer reviews, product recommendations, pop-ups, and micro-animations.
Utilizing micro-animations on a ecommerce website can truly further develop the overall user experience (UX) and highlight areas of a page where you’d like your customers to focus. Normally, micro-interactions appear as affirmation messages, hover animations, scrolling visuals, transition animations, sound effects, and error messages.
The movement above happens when customers add the item to their shopping basket. It’s engaging and fun, giving input that shows the item has been successfully added to their shopping basket.
- User-Generated Reviews
Reviews are innovative ecommerce website design includes that drive social evidence and further develop customer loyalty. About 88% of purchasers trust online testimonials as much as personal recommendations. Depending on website functionality, ecommerce sites can use plugins from the most popular review platforms including Yelp, Trust Pilot, and Facebook.
Empowering customers to write feedback on the items gives your website credibility as it shows that you have genuine paying customers. Besides, customer reviews will add keywords to your online shop, which further develops your webpage SEO (search engine optimization), one more fundamental component for any ecommerce website.
For instance, Watches of Mayfair carried out custom gadgets from the Trustpilot consumer review website to expand credibility and give social proof. Obviously, you generally face the challenge of getting negative surveys, yet the expected advantages of customer reviews offset the drawbacks.
- Special Offers and Discounts
If you still think that special offers and discounts will leave you broke, you can’t be more wrong.
Discounts, offers, and gifts recorded right on the item page is one of the most incredible ecommerce website includes for one straightforward reason: individuals will buy more because they believe they’re saving more. When shoppers realize they’re getting a special deal, it motivates them to buy more and spend more time searching the site.
Limited offers give customers the now-or-never drive to complete a purchase while they’re already on your website as opposed to saving it for some other time. Extra deal catches, on-sale buttons offer private deals to registered users, make ” buy one, get two” promotions — all to draw your customer like a magnet.
What’s better than savings? Free shipping! Individuals are probably going to finish a request and buy the item in case shipping is free, hence, decreasing a client’s delivery charges will ultimately build your deals. If ecommerce websites are using ongoing promotions, providing a unique webpage that lists the offers won’t just drive more deals yet in addition further develop SEO.
- A Well-Designed Shopping Cart
A shopping basket is the #1 prerequisite for all ecommerce websites. This is the place where your customers keep their items to proceed with the checkout interaction. A shopping basket ought to be easy to utilize. It needs to give clients the choice to add or remove items to the cart, change quantities, pick shipping options, enter promotions, or buy something different. A shopping basket layout also needs to have a simple visual design, displaying company branding (colors, logo, motto) and including noticeable checkout catches.
A shopping basket can be a spot to engage with customers as well. For example, our design and attire customer Marimekko mentioned us to coordinate a neglected truck module with the site. Now the customers get told about the items they’ve added to their shopping basket yet never bought. Having received a personalized email notice, the customer can easily recover their shopping basket by following the link in the email and completing their purchase.
- An Easy-to-Use Checkout
The normal online shopping basket surrender rate is 69.89%. This can be harming to your retail business, particularly on the off chance that you consider the amount it took to acquire visitors to your ecommerce website and divert them from visitors to customers, just to have them head somewhere else at the last possible second.
Optimized, easy-to-use checkout is one of those components of ecommerce that will decrease your cart surrender rate and keep your users returning to your store.
Insider tip #1: Make your customers fill out just the data needed to finish a purchase, including mailing and billing address, credit card number, and shipping option. Whatever else can cause disappointment, and customers will either leave your site or make their purchase yet decide not to return.
Insider tip #2: Customers generally don’t have any desire to peruse in excess several pages. That is the reason the expanding number of EProbix customers demand a one-page checkout augmentation. For example, TurcomUSA has the extension assisted with reduce a shopping basket abandonment rate and increase conversions.
- Multiple Shipping Delivery Options
Delivery is one of the must-have ecommerce provisions to drive deals and make bring guests back. Clearly, you may have to coordinate some ecommerce shipping software, yet it’s significant that a user can place an order and get it on time.
Besides, your user ought to have the option to choose the type of delivery options for their orders. The system framework needs to automatically compute the shipping charges and include conveyance time and choices for faster delivery.
For instance, DHL and FedEx give real-time shipping rates. By integrating on ecommerce website, we made it possible to show an anticipated time of delivery, which instilled trust in users.
- Secure Payment Options
Like shipping, the payment option is perhaps the most significant ecommerce website features. A credible ecommerce store ought to have a secure payment gateway like PayPal, Stripe, and Braintree. Besides, your customers ought to be given the possibility to choose from a list of various payment gateways as different payment options are popular in various parts of the world.
Mobile payments are additionally acquiring momentum. Mordor Intelligence reports a build yearly development rate of 26.93% for the utilization of mobile payment apps between 2020 and 2025. So it might be a smart idea to add Apple Pay or Google Pay to your checkout to catch more orders from mobile devices.
Final Thoughts
The best ecommerce features are not restricted to the previously mentioned list, you can add to them dependent on your business financial budget and scope. In any case, these 12 website design features will surely assist you with beginning structure a remarkable customer experience.
Keep in mind: whatever design solution you will think of, your site ought to be not difficult to explore. It ought to offer some value to a user — be it as informative item descriptions or a one-step checkout. Really at that time you’ll see incidental passers-by changing over into loyal customers and clicks — into deals.
At the point when you’re prepared to focus on setting up your store, ensure you select a respectable ecommerce website design agency that has extensive experience and knows about your business requirements to provide you with the best solution.